Blog & Insights

Latest news and strategies from the world of digital marketing, SEO, and AI.

The Future of Search: The Era of Agents Begins
Future of GEO
Feb 15, 20257 min read

The Future of Search: The Era of Agents Begins

Users no longer search; they task personal AI agents. How will your business answer these agents?

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Visibility in a Zero-Click World
Strategy
Feb 10, 20255 min read

Visibility in a Zero-Click World

Users now get answers directly without clicking links. How will your brand survive when traffic ends?

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GEO 2.0: The Multimodal (Voice & Visual) Search Revolution
Technology
Feb 1, 20256 min read

GEO 2.0: The Multimodal (Voice & Visual) Search Revolution

Search is no longer just text. New discovery habits changing with ChatGPT Voice and Google Lens.

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Is ChatGPT the New Google? The Handover Ceremony
Analysis
Jan 15, 20256 min read

Is ChatGPT the New Google? The Handover Ceremony

The search engine kingdom is changing hands. As Google's throne shakes, how should businesses choose sides?

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Perplexity: The New Authority of the Information Age
Platforms
Jan 20, 20254 min read

Perplexity: The New Authority of the Information Age

How to stand out in Perplexity, the reliable and academic-based AI search engine that cites sources?

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2025 Transformation: Guide to Switching from SEO to GEO
Guide
Jan 5, 20258 min read

2025 Transformation: Guide to Switching from SEO to GEO

Forget the old rules. The new rules of digital marketing and adaptation process in 2025.

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AI Hallucinations and Brand Safety: Are You Unprotected?
Security
Feb 18, 20255 min read

AI Hallucinations and Brand Safety: Are You Unprotected?

Could ChatGPT be lying about your brand? Technical ways to prevent AI hallucinations.

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Voice Commerce (V-Commerce): 'Hey Siri, Buy Me Shoes'
E-Commerce
Feb 22, 20254 min read

Voice Commerce (V-Commerce): 'Hey Siri, Buy Me Shoes'

Shopping habits are shifting from screens to voice commands. Can your products be found by voice?

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AI Visibility in B2B World: The Era of Whitepapers
B2B
Feb 25, 20256 min read

AI Visibility in B2B World: The Era of Whitepapers

B2B purchasing decisions are now asked to AI assistants. Importance of your LinkedIn and PDFs is rising.

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