Keyboard usage is declining. People now scan what they see with a camera or talk to AI assistants while walking. This is the era of Multimodal GEO.
Visual Search
When a tourist scans a restaurant sign in Antalya with Google Lens or ChatGPT Vision, what do they see? Just the menu, or your business story, ratings, and an AI-generated summary?
Your image alt tags, file names, and surrounding text are now vital for AI to "see" you.
Voice Search
"Hey Siri / ChatGPT, find me a quiet place nearby that serves gluten-free pizza and has a rating above 4.5."
This query is not keyword-based. It is based on Natural Language. Your content must move away from robotic SEO language and be written naturally, conversationally.
About the Author
Faruk Tugtekin
Founder, ARGEO
AI Visibility strategist specializing in how large language models interpret, trust, and reference brands. Author of the Perception Control framework and the AI Perception Index.
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