Keyboard usage is declining. People now scan what they see with a camera or talk to AI assistants while walking. This is the era of Multimodal GEO.
Visual Search
When a tourist scans a restaurant sign in Antalya with Google Lens or ChatGPT Vision, what do they see? Just the menu, or your business story, ratings, and an AI-generated summary?
Your image alt tags, file names, and surrounding text are now vital for AI to "see" you.
Voice Search
"Hey Siri / ChatGPT, find me a quiet place nearby that serves gluten-free pizza and has a rating above 4.5."
This query is not keyword-based. It is based on Natural Language. Your content must move away from robotic SEO language and be written naturally, conversationally.
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