For years we used the verb "to Google". But for Gen Z and tech enthusiasts, this verb is being replaced by "asking AI".
Why is Google Losing?
Google is a "Link Listing" engine. It doesn't give you the answer; it points to where the answer is. Users no longer want to get lost in links. They want the answer directly.
How is ChatGPT Winning?
ChatGPT (and SearchGPT) synthesizes information. It reads 10 sites for you, summarizes them, and says "Here is the answer". This is a revolutionary convenience in user experience.
Strategy for Businesses
Continue doing SEO for Google, but shift a large part of your budget and effort to GEO (Generative Engine Optimization). Because that's where your customers are going.
About the Author
Faruk Tugtekin
Founder, ARGEO
AI Visibility strategist specializing in how large language models interpret, trust, and reference brands. Author of the Perception Control framework and the AI Perception Index.
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