Perplexity: The New Authority of the Information Age
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Perplexity: The New Authority of the Information Age

How to stand out in Perplexity, the reliable and academic-based AI search engine that cites sources?

January 20, 20254 min readARGEO Team

Perplexity.ai stands apart from other AIs. It aims to be the "Footnoted Encyclopedia" of the internet.

Reliability and Citation

ChatGPT can sometimes speak without citing sources. But Perplexity adds a small number citation next to every piece of info. This is critical for fields where "trust" is essential, like B2B, healthcare, and law.

Perplexity SEO (GEO)

The secret to visibility here is "Authoritative Content". In your blog posts:

  • Use statistical data.
  • Link to academic or official sources.
  • Use clear, factual language.
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