In B2B marketing, decision makers no longer search "best ERP software" on Google. They ask Perplexity or Claude "Which ERP is best for my company?" and ask for detailed reports.
PDFs and Whitepapers are Gold
Large Language Models (LLMs) read PDF documents, academic papers, and Whitepapers during training. If you have deep technical documents (PDF) on your website, AI codes you as an "Expert".
LinkedIn Strategy
Technical articles shared by your CEO or engineers on LinkedIn can be even more effective than your website for AI to recognize you. Because LinkedIn has a high Trust Score.
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